LA Wellness Branding

As art director, I developed a cohesive visual identity to seamlessly integrate with LA Health’s existing brand ecosystem under the Discovery Vitality parent brand. I crafted a collection of resources and guidelines that help the new child brand (LA Wellness) maintain a consistent and coherent brand identity across different channels and touchpoints. It includes logo variations, typography, colours and gradients, base templates for digital and print media, as well as layout and positioning.