Flying Fish WTFF Campaign

I worked with the Flying Fish marketing team on the 2023 annual summer holiday campaign as an art director. We aimed to preserve Flying Fish's playful essence while presenting consumers with the opportunity to win global holidays. We introduced a genie character to emphasize the magical adventure, hence the campaign slogan "What The Flying Wish" (WTFF). We crafted a multi-channel strategy blending bold visuals with humorous messaging. The outcome was a successful campaign that resonated with consumers, further solidifying Flying Fish's unique South African brand identity.